Step 1 – Define your blog’s purpose, or niche. What you will write about is probably the most important step and must be done first.

Offer something of value that people want to read. Warning – If you want to use a blog to promote a business, the one thing you must never do is, talk about your business. This is one of the biggest mistakes business owners/sales people make. Teach your blog reader how to do something, or tell a story about how something changed your life or the life of one of your customers.

Step 2- Structure, Design, and Platform.

If you are going to blog in this day and age, then you will want a self-hosted wordpress blog – www.wordpress.com. There simply isn’t a better, more customizable and supported platform out there.

Get most of the work done for you including your monthly hosting fee by Free Blog Factory.

Now that your blog is set up -

Step 3- Think about Keywords when writing your blog post.

The key is that you want to target specific audiences, search engine keywords and make sure that they tie in with your niche.

If you are blogging to gain personal branding or to create a specific expert status in your niche, then you could actually use your own name in the blog url name.

Step 4- Write consistently.

Start writing GOOD content immediately. Pick a schedule of publishing regular blog posts and stick to that schedule…. Every day is too much, but once a month is way too little. 1-3 times a week is about right.

Helpful hints:

· If you write your blog closer to the way you talk, then it is more likely to get read.

· 90% of the time, people choose to read a blog post or article because of the headline.

· Google loves blogs, especially ones that are updated frequently.

Step 5 – Join a Blog Mastermind Tribe

This is where a group of individuals get together and help each other spread the word across social networks about your blog. They also participate by reading each other’s posts and commenting.

Commenting on blogs is SUPER IMPORTANT…. It’s where you socialize with other bloggers, making them look good to their readers and where you get the all important back link.

Do a google search for Tribal Blogs or check out TSA Mastery – http://TSAMastery.com.

To Summarize:

· Write about something you are passionate about.

· Offer something of value that people want to read.

· Update your site regularly. Google will love you for it.

· Participate with other bloggers in the “Blogosphere.”

One Last Thing:

Don’t forget to stay social! Post updates about your blog using Twitter, Facebook, etc.

To Your Success,

The Incredible Houck                                     john@buildithuge.com           (702)530-4843